Executive Coaching

Why do people need coaches?

Because in a changing world, doing the same things and expecting a different result is one definition of insanity.

Much as it might upset you to recognise this, most people pay little attention to what their senior managers actually say – in the main, they watch what you do and they sub-consciously analyse whether your words and actions match.  They pay attention to whether you’re up to pace with the newest thinking, the biggest changes and the latest technology. And then they judge whether or not you are a believable and authentic leader, someone whom they should follow.  

But we often come across managers and leaders who cope with change by continuing to do what they’ve always done, just more of it.

In the long run, it just doesn’t achieve the results, and people see it for what it is – sticking your head in the sand and pretending that change isn’t going to affect you. 

It’s an interesting concept when you think about it.  As the pace of change increases, as technology changes the way we work and interact, as the competition becomes more aggressive, as customers become more discerning and as margins shrink – most respond by doing more of what they’ve always done but trying to accelerate, rather than recognising that what they’ve always done is not going to sustain them into the future and seeking alternative and more efficient ways of doing things.

“This is the way we’ve always done it and we’ve been very successful, thank you”….is their mantra!

John Kotter, Harvard Business School says,

“…one way of looking at the spread of coaching is that it bridges the growing chasm between what people see they need to do and what they have been trained to do.  We have a lot of people who were trained to have a superb set of skills, but now have horrendous change thrown at them.  A lot of coaching is aimed at trying to help people develop abilities and actions that are different from what they grew up with."

It’s not new but it IS efficient.

Find out more about coaching with ethos.